Would you like to know who reads and subscribes to your WordPress blog? An important part of creating a website is understanding how your users interact with the content. In this article, we will show you how to find out who signed up and reads your blog.
Why Do You Need To Know Your Audience?
Understanding your audience is essential to the success of a blog or business. This will help to understand: which pages of your site are most popular among users? How do users find these pages? Where do these users come from? What else are they looking for on your site?
All this information will help you decide what type of content is worth providing to your audience, as well as determine which materials are not interesting to readers.
This kind of knowledge will help you plan and create better content.
Let’s see how you can learn more about your readers and subscribers.
Learn All About Your Readers And Subscribers With Google Analytics.
Google Analytics is the most comprehensive analytics available on the market today. It can be used to track visitors to your site, as well as RSS feed readers.
In order to start using it, you will first need to create an account on Google Analytics .
Customize Google Analytics For WordPress By MonsterInsights
For this article we will use a plugin from MonsterInsights . If you already use this plugin and set it up on the site, then you can skip the next step.
First you need to install and activate the Google Analytics by MonsterInsights plugin .
After activation, go to the Insights »Settings page and click on the ‘Authenticate with your Google account’ button .
A dialog box opens that asks you to grant access to your Google account for the Google Analytics plugin.
Click on the button Allow to continue.
Now the window will show you the code that you want to copy and paste in the settings of the Google Analytics plugin on your site.
After this, the plugin will “pull” the data from your Google Analytics account. Next, you need to select your profile from analytics by clicking on the appropriate.
Click on the button to save changes, so that later it would not be painfully painful and offensive.
That’s all, you have successfully set up Google Analytics from MonsterInsights on your website.
We Track Links From RSS To Google Analytics
Google Analytics can not only track visitors coming to your site, but also can track links to the site from other sources like RSS feeds, mailings, social networks, etc.
We recommend reading our article on how to track links in WordPress using Google Analytics .
If you post links manually, then you can add your own parameters to the URL, however links from your RSS feed and letters are generated by WordPress automatically.
But how can you track links from the RSS feed in WordPress using the Google Analytics plugin from MonsterInsights.
Go to the Analytics »Settings page of your administrative panel and click on the Advanced tab .
Check the box next to the ‘Tag links in RSS feed with campaign variables’ option and click on the save changes button.
That’s it, you successfully activate link tracking in your RSS feed.
View Reports From Your RSS Feeds In Google Analytics
Log in to the console of your Google Analytics, then go to the reports page. Next, go to the Traffic Sources tab »All traffic» Source / channel
Here you will find RSS as a source and feed in your reports. If you click on it, then you can see what content the visitors selected.
Get Information About Subscribers
In order to find information about subscribers, the first thing you need to provide the opportunity to subscribe to your blog via email distribution.
We will explain how to get information about subscribers in one of the most popular email marketing platforms.
Finding Subscriber Information In MailChimp
If you use MailChimp, then it has its own built-in analytics. These reports will help you learn almost everything about your campaigns, as well as RSS to Email campaigns.
Just enter your MailChimp account and click on Reports in the top menu.
You will see a list of emails sent to your subscribers. Click on the view report button next to the letter.
Here you can see an overview of your campaign. Information will also be provided on how many users opened or did NOT open your letter, complaint reports, total clicks, clicked links, etc.
That’s all, we hope that this article has helped you find out who is reading and subscribing to your WordPress blog.