When users choose headphones, they look at the brand first. If they know that this or that company makes good accessories, they pay attention to them. This happens not only with highly specialized brands but also with truly massive ones. That is if someone trusts Samsung, Apple, or Xiaomi, then when buying a new accessory he will go to this particular manufacturer. To attract such loyal customers, manufacturers are trying to expand their model range as much as possible. And now Xiaomi has distinguished itself with a new teaser, in which it showed a promising image of its TWS headphones. Here’s what happened.
Xiaomi for the global market
Unfortunately, not all Xiaomi gadgets reach all markets, and this is the main disadvantage of the company. Nevertheless, even those products that are produced only for China can be bought without any significant problems. To do this, there are dealers who will buy everything and send you by courier to your door day in and day out. If you don’t want to pay for someone’s services and you can wait a few weeks, you can place an order from AliExpress.
Xiaomi released its previous TWS headphones in the last quarter of 2020 in China. These were the truly wireless Mi Air 2 Pro headphones. The main highlight of that product was the Active Noise Cancellation (ANC) system. Naturally, the company could not help but release a new model, but few thought it would happen so soon. Now, seven months later, the company is teasing you and me with yet another model of TWS headphones with ANC .
New Xiaomi headphones
As usual in such cases, the teaser was published on the official Weibo account – Xiaomi Smart Life. It was a teaser render that showed the exterior of the new wireless earbuds. On the one hand, it may seem that there is not enough information, but in reality, it is not.
The fact that the headphones are shown in the form of a case can really say something. For example, about the presence of wireless charging, which will be built into this back wall. On the other hand, the fact that the new logo of the brand, which was talked about at the presentation a few weeks ago, is already applied to the case. This suggests that the company has moved on a new track and started, if not a new life, then a renewed one.
What are the names of Xiaomi headphones
There was no direct hint of the name, except for the hashtag at the end of the post. If you translate it, as our Western colleagues did, you get something like Mi Noise Reduction Pro . The name is a little complicated, but it may well be the main one. Alternatively, it could simply be a description of the accessory’s functions.
But the most important information that we received from this entry in the official account of the company was the date – May 13th. It is on this day that the headphones should go on sale.
The popularity of TWS headphones
At the same time, the importance of the product for the brand can hardly be overestimated. This is not just another headphone from someone, but a new accessory in the most demanded category. Let me remind you that the other day it became known about the growth of sales of Xiaomi in different regions.
TWS headphones are showing a crazy growth in popularity, and by releasing such a product for a huge army of fans, the company will be simply doomed to success.
