{"id":9061,"date":"2021-08-19T01:32:10","date_gmt":"2021-08-19T06:32:10","guid":{"rendered":"https:\/\/techoverall.com\/?p=9061"},"modified":"2021-08-19T01:32:10","modified_gmt":"2021-08-19T06:32:10","slug":"apple-is-reshuffling-again-what-happened-to-eddie-cue","status":"publish","type":"post","link":"https:\/\/techoverall.com\/apple-is-reshuffling-again-what-happened-to-eddie-cue\/","title":{"rendered":"Apple is reshuffling again. What happened to Eddie Cue"},"content":{"rendered":"<div class=\"88a30ff88c4c4b78b6b0374d5af2354d\" data-index=\"1\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\u201c\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\u201d><\/script>\r\n<!-- apk -->\r\n<ins class=\u201cadsbygoogle\u201d\r\n     style=\u201cdisplay:block\u201d\r\n     data-ad-client=\u201cca-pub-6165556333902650\"\r\n     data-ad-slot=\u201c8686941058\u201d\r\n     data-ad-format=\u201cauto\u201d><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>Internet technology has disappeared from the job of Eddie Cue, Apple&#8217;s senior vice president of Internet technologies and services.\u00a0Quietly, no comments or press releases.\u00a0Eddie Cue&#8217;s job title and information have changed on Apple&#8217;s senior management page.\u00a0This is all that is reliably known about the next rearrangement in the apple leadership.\u00a0Most likely, this is another &#8220;soft resignation&#8221;, although even this is not a fact.\u00a0Apple has been paying special attention to services since 2019.\u00a0And the fact that the veteran of the company was instructed to concentrate on a problematic and difficult direction would not be surprising if something unusual had not happened at Apple since the same 2019.<\/p>\n<p>In terms of the number of errors and unsuccessful decisions, Apple of 2015-2019 was second only to Apple Computer of 1991-1996. iPhone , iPad and Mac sales in \u201cpieces\u201d were falling. They were declining not only at Apple, it was a global trend. Apple has never chased the massiveness of its products; the company&#8217;s goal was to create the best devices in the world. And circulation and revenue were the natural result of achieving the main goal. In the mid-2000s, this approach ceased to work, and revenue was set as the company&#8217;s strategic goal. Mistakes followed one after another, but earnings beat record after record. Apple has never made so much in its history.<\/p>\n<p>In August 2018, Apple became the first US company with a stock market cap to exceed a trillion dollars. Not for long, but the effect was deafening. Since then, Apple has been called the richest company in the world. In the same 2018, Apple refused to publish quantitative data on the sales of its products. These are only the most important moments of the fateful five-year plan. Then there was the virtual failure of the iPhone XS \/ XS Max, and the first drop in the company&#8217;s revenues in a decade in the holiday quarter. I think that what happened has exacerbated the contradictions in Apple&#8217;s management, and forced them to reconsider the company&#8217;s policy. Something like a slow, startlingly humane, palace coup began.<\/p>\n<h2>Former Apple Employees<\/h2>\n<p><span>Jonathan Ive left Apple in July 2019.\u00a0There is no need to tell who it is.\u00a0A man who has been defining the face of Apple devices for a decade and a half. He left himself, they could not keep him &#8211; he wanted to leave back in 2015.\u00a0They say that the Apple Watch, a project in which I&#8217;ve put his soul, did not live up to expectations. Now I doubt it.\u00a0I&#8217;ve left as soon as the company came to the conclusion that change was necessary. In August 2020, Apple&#8217;s senior vice president of Worldwide Marketing Phil Schiller resigned.<\/span><\/p>\n<p><span>According to him, he planned to leave Apple in August 2020, Tim Cook knew about this.\u00a0Leave to relax and live for yourself.\u00a0Instead, he stayed with the company, overseeing the Apple app store and several other services.\u00a0In January 2021, Apple&#8217;s senior vice president of hardware, Dan Riccio, resigned softly.\u00a0Dan Riccio is spearheading a very important project that should not be discussed yet.\u00a0Eddie Cue hasn&#8217;t retired, but someone else will now lead Internet technology.<\/span><\/p>\n<div class=\"adsense\"><\/div>\n<h2><span>How Apple is changing<\/span><\/h2>\n<p><span>The first sign of a change in Apple&#8217;s policy was the 16-inch MacBook Pro, released in November 2019.\u00a0The situation with Apple laptops was disastrous.\u00a0They bought them less and less, professionals massively emigrated to Windows PC.\u00a0Sales of laptops around the world were also not particularly successful, but Apple itself was to blame for its troubles.\u00a0The butterfly keyboard, the most advanced and progressive in the world, literally killed her MacBooks.\u00a0The authors of this keyboard include John Ternus and Jonathan Ive.\u00a0Surely there was something in this design, but it was not \u201cfinalized\u201d.\u00a0Apple admitted its mistakes.\u00a0The new MacBook Pro has reduced the thickness of the bezels around the screen.\u00a0The most advanced keyboard has been replaced with a &#8220;magic&#8221; one.<\/span><\/p>\n<p><span>In fact &#8211; the most common one used before Apple introduced butterfly keyboards.\u00a0Technically, the November 16-inch MacBook Pro was almost an exact replica of the 15-inch MacBook Pro that came out in May 2019.\u00a0This was not the main thing.\u00a0Apple heard users.\u00a0The MacBook Pro turns out to be pretty good.\u00a0And sold well.\u00a0The next sign of change was the 2020 iPhone SE.\u00a0Apple has announced several times that it has no plans to release another SE.\u00a0Since the end of 2019, Apple has behaved differently than it used to.\u00a0More helpful and friendly than in 2019. He listens to users, on non-fundamental issues goes to meet them (us).\u00a0Or is it just me?<\/span><\/p>\n<div class=\"adsense\"><\/div>\n<h2><span>Who is Eddie Cue<\/span><\/h2>\n<p><span>Eddie Cue has been with Apple since 1989.\u00a0Before Jobs&#8217;s return, he was a mid-level manager.\u00a0Eddie Cue caught the eye of Steve in some way, and he commissioned Eddie to design the Apple online store.\u00a0In the late 90s, online shopping was no longer a big deal, and Eddie sketched his project in record time.\u00a0Have you ever seen Steve Jobs furious?\u00a0It looked terrible, even from the outside.\u00a0Eddie Cue was fired, without severance pay, immediately.\u00a0But, as happened most often, Eddie barely had time to pack his things, under the supervision of security, when he was summoned to Jobs.\u00a0Steve explained to Eddie what was required of him, suggested who to turn to.\u00a0This &#8220;to whom&#8221; was Craig Federighi.\u00a0Then he headed the development of WebObjects and Enterprise Objects technologies, on the basis of which the best online stores in the industry have already been created.<\/span><\/p>\n<div class=\"entry-content\">\n<p><span>Eddie did it.\u00a0And he is a contradictory person.\u00a0He is the only Apple top manager with whom subordinates can talk about anything.\u00a0About sports, especially basketball.\u00a0On his account there are many successful projects, but there are also holes.\u00a0Until 2017, he was in charge of Siri, but quickly lost interest in her (Siri lagging behind competitors on his conscience).\u00a0No doubt he is talented &#8211; but not a workaholic.\u00a0At meetings, he usually sleeps.\u00a0A couple of times he even snored, they say.\u00a0But it is not known whether he really sleeps at the meetings, or the slander of those who were fired on his initiative.\u00a0I know people who reported directly to Eddie, they have a high opinion of him.\u00a0He is corrosive, meticulous &#8211; if the project is really interesting to him.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Internet technology has disappeared from the job of Eddie Cue, Apple&#8217;s senior vice president of Internet technologies and services.\u00a0Quietly, no comments or press releases.\u00a0Eddie Cue&#8217;s job title and information have changed on Apple&#8217;s senior management page.\u00a0This is all that is reliably known about the next rearrangement in the apple leadership.\u00a0Most likely, this is another &#8220;soft [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386],"tags":[],"_links":{"self":[{"href":"https:\/\/techoverall.com\/wp-json\/wp\/v2\/posts\/9061"}],"collection":[{"href":"https:\/\/techoverall.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techoverall.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techoverall.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techoverall.com\/wp-json\/wp\/v2\/comments?post=9061"}],"version-history":[{"count":0,"href":"https:\/\/techoverall.com\/wp-json\/wp\/v2\/posts\/9061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techoverall.com\/wp-json\/wp\/v2\/media\/9062"}],"wp:attachment":[{"href":"https:\/\/techoverall.com\/wp-json\/wp\/v2\/media?parent=9061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techoverall.com\/wp-json\/wp\/v2\/categories?post=9061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techoverall.com\/wp-json\/wp\/v2\/tags?post=9061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}